Subaru Corporation today unveiled the Subaru VIZIV Adrenaline Concept at the 89th Geneva International Motor Show.
It is the first Subaru concept vehicle designed under the company’s new “BOLDER” design philosophy.
The body shape of the VIZIV Adrenaline exhibits a dynamic and strong feel.
Elements including the unique roof design, body protectors and white accents through the wheels, combine with rugged all-terrain tyres to express toughness and agility.
The design combines utility with off-road driving capability to deliver “go anywhere” enjoyment and support active lifestyles.
In 2014, Subaru created its common design philosophy “Dynamic x Solid,” expressing the brand’s core value of “Enjoyment and Peace of Mind.”
In the new mid-term management vision “STEP,” which Subaru announced in July 2018, it indicated that the brand is evolving the “Dynamic x Solid” design identity to reflect stronger expression under the new concept “BOLDER.”
Subaru aims to broaden the brand’s outlook, define vehicle characteristics more prominently and create more enjoyment for occupants.
The name VIZIV has been coined from the phrase “Vision for Innovation.”
