Subaru is ushing in a new era of customer experience and retail innovation with the grand opening of Melbourne City Subaru, a brand-new cutting-edge dealership located in Port Melbourne, Victoria. The facility, officially opened on November 27th by Subaru Corporation President Atsushi Osaki, marks a significant milestone in Subaru’s commitment to reshaping how customers interact with the brand in an increasingly digital world.

Designed with the future of automotive retail in mind, Melbourne City Subaru introduces a bold, modern showroom that blends physical and digital experiences seamlessly helping ensure that visitors can engage with the brand in a way that suits their preferences. This omni-channel approach reflects Subaru’s forward-thinking vision for the future of automotive retail, making it more transparent and easier for consumers to research, configure, and purchase their vehicles on their own terms.

Scott Lawrence, General Manager of Subaru Australia, said: “We are excited to share this new retail format which provides a welcoming environment for people to come and explore everything Subaru.

"Melbourne City Subaru is a place where technology and customer care converge, helping ensure that Subaru’s renowned values of quality, trust and innovation are accessible to customers wherever they are – whether in their living room or on the showroom floor. We are incredibly excited to open the doors of this cutting-edge new facility and share it with our customers."

Located in the heart of Melbourne on Salmon Street the new facility is also complemented by the recently opened all-new service department only one block away on Ingles Street. These new facilities reflect Subaru’s commitment to providing a welcoming, innovative and elevated experience throughout the ownership journey.

Subaru unveils Melbourne City Subaru: A bold new vision for customer experience and omni-channel retail excellence