Friday, 3rd March 2023
Subaru sales for February totalled a strong 4,054 units, up an impressive 28.7% for the month and generating significate growth (30.3%) year-to-date; all contributing to a total market share of 4.7% for the month of February.
The strong month of February sales was led by the Subaru Forester with an impressive tally of 1,709 units, up 35.9% for the month and 12.5% year-to-date.
Following in close second, Outback contributed an outstanding 1,233 units (up a remarkable 147.6% for the month and 173.3% year-to-date); making Subaru Outback the number one selling vehicle in the large SUV <$70K for the month of February!
WRX also delivered strong sales results for February, with 323 units sold, ending the month of February as the best-selling small >$40k passenger vehicle.
BRZ continued its strong sales trajectory since the new generation launched. With 145 units sold in February and 261 units sold year-to-date, BRZ currently holds the position of the best-selling Sports Coupe <$80K year-to-date.
Subaru Australia’s Managing Director, Blair Read, commented: "We are thrilled to see such strong sales performance in February, with several of our models delivering exceptional results.
"Australian’s love the Outback (both the car and land) and it continues to be a standout performer for customers, especially following the introduction of the highly anticipated and requested turbocharged XT variants. Also, WRX and BRZ continue to be a firm favourite amongst performance car enthusiasts.
"Thank you to our nationwide dealer network for their continued commitment to our loyal customers and sharing the passion of Subaru."
