Friday, 8th December 2023
Subaru, known for its commitment to quality, reliability and safety, has proudly won the prestigious 2023 Canstar Blue Most Satisfied Customers – New Cars award.
In the latest Canstar Blue ratings, Australian consumers rated Subaru as the top automotive brand, awarding it an impressive five stars across key categories, including reliability, driving experience, value for money, features, appearance, upgrades & extras, and overall satisfaction.
The award-winning brand is selected after an extensive survey, in which Australian Subaru customers provide invaluable feedback on the cars they purchased in the last five years.
The winning automotive brand is ultimately determined by the one that achieved the highest overall satisfaction rating, once all the scores from the overall satisfaction criteria have been combined and averaged.
Subaru Australia’s Managing Director, Blair Read, said: "Winning the 2023 Canstar Blue Most Satisfied Customers – New Cars award is a tremendous honour for our expansive nationwide Retailer network, comprising 122 Subaru Dealerships.
"This award underscores Subaru’s commitment to our customers' needs and striving to deliver the best possible ownership experience. It also serves as a testament to Subaru's relentless pursuit of engineering vehicles to not only meet but exceed the expectations of owners."
Notably, Subaru was the only automotive brand in Australia to receive perfect scores for the reliability and driving experience of its cars.
Christine Seib, Editor in Chief at Canstar Blue, applauded Subaru’s commitment to excellence and customer satisfaction. She commented, "More than half of Australian new car buyers save up their own hard-earned cash to purchase their vehicle outright and are looking for an upgrade on their existing vehicle, which indicates buyers are keen not just for a good deal but on a car that offers something a little special.
Seib added, "Subaru delivered just that in 2023, according to its own customers, who gave their new Subaru vehicle top marks for value for money, as well as its features, looks and the upgrades and extras that came with it. As the winner of Canstar Blue's Most Satisfied Customers - New Cars award, Subaru was also the only vehicle manufacturer to receive five stars for the reliability and driving experience of its cars, as well as in the all-important overall satisfaction category. Given that the average spend by Aussie consumers on a new car is more than $37,000, this is a purchase that buyers should rightly expect to be highly satisfied with - and Subaru ensured they were."
This esteemed award follows Subaru winning Major Car Manufacturer of the Year in the 2021 Roy Morgan Annual Customer Satisfaction Awards.
